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About

Netino: France's Leading MPO

Formerly Netino by Concentrix, Netino parted ways with Concentrix in January 2026 with a clear ambition: to assert and strengthen its position as France’s #1 Marketing Process Outsourcer (MPO).

Netino is a major, long-established player in content moderation in France. It is by industrializing this function that we built our Marketing Process Outsourcing model, grounded in a DNA of operational excellence. We don’t just “do” moderation: we design, structure, and manage genuine marketing execution frameworks.

Over our 20 years in business, we have extended this governance model to cover all critical marketing execution chains. Hence the designation of Marketing Process Outsourcer: Netino is a trusted third party that takes charge of structuring, streamlining, and securing the digital marketing operations of organizations – turning them into a lasting competitive advantage.

THE DIAGNOSIS

Marketing Organisations are fighting 3 tensions

Marketing departments are navigating unprecedented structural complexity today, forced to balance conflicting mandates.

10 to 25 interconnected tools
5 to 15 operational partners
100+ of monthly deliverables
Multi-step validation cycles
Complex environments
Deploying high-level expertise
without inflating costs

Expertise vs Cost

Guaranteeing stability without
compromising flexibility

Stability vs Flexibility

Maintaining rigorous governance
without sacrificing agility

Governance vs Agility

Our 6 pillars

Robust processes
Workflows, escalation matrices, intervention protocols
Rigorous SLA management
ensuring performance and service continuity
Advanced workforce modeling
from sourcing to multilingual, multi-zone, 24/7 scheduling
Systematic quality control
at every stage of the execution chain
Structured reporting
full operational visibility
From any single need to full governance
our clients entrust us with the operational command of their setups
Over time, our expertise has grown, been refined and strengthened,
enabling us today to offer tailored support to the most demanding organizations through:
Leadership

Three Partners, One Shared Vision

Behind Netino’s ambition are three partners with complementary expertise, united by a sclear vision: to industrialize, secure, and add value to the marketing and social operations of brands to turn them into a sustainable competitive advantage.

A recognised entrepreneur and leader, Hervé Rigault brings solid expertise in developing and structuring large-scale organisations. His strategic vision and deep knowledge of marketing operations and brand protection provide a decisive foundation for Netino as a benchmark player in Marketing Process Outsourcing (MPO).

A specialist in digital transformation and growth dynamics, Jonathan Charbit helps evolve the Netino model toward greater agility, innovation, and performance. His development-oriented approach and adaptation to market shifts place the company on a sustainable and competitive trajectory.

An expert in technological environments and operational excellence, Reda Aboulkacem embodies the link between performance, artificial intelligence, and rigorous execution. His expertise allows for the structuring of hybrid setups, combining advanced technologies with exacting human oversight, in the service of irreproachable quality.

Ready to operate
at another level ?

Let’s discuss how Netino can help you improve the efficiency of your marketing execution chains.